Before it goes cold
Marketing that lapses
The campaigns and follow-ups that lapse the second things get busy. Muley keeps you in front of customers — and wins back the ones who drifted.
What Muley does here
- Draft & schedule email and social campaigns
- Send review requests after a completed job
- Re-engage customers who’ve gone quiet
- Keep your customer list tagged & segmented
Muley drafts and tees these up. Apart from the review-request text you switch on yourself, nothing goes to a customer until you send it.
14.7%
of lapsed customers come back from a four-message win-back sequence. One message alone gets 6.2%. Nobody sends four.
Klaviyo benchmark, 2025