Muley for florists

The rush arrives on a date you already knew about.

Valentine's, Mother's Day, and every wedding on the calendar are all known months ahead, and all of them still land as a scramble. Muley works the part of that you could have done in advance.

The back office you never hired

A shop with a manager on the floor has somebody to call the wholesaler and somebody else to answer the phone. You are conditioning stems with the phone against your shoulder, and the wholesaler order is a thing you remember at closing.

The sympathy order goes out same-day, the wedding proposal gets written after the cooler is closed, and the standing weekly accounts get invoiced whenever you next sit down. Which is not weekly.

Where the week actually goes

Three weeks out

The holiday order needs to go to the wholesaler now to land in time, and it is competing with the arrangements already on the bench.

Supplier & inventory
Friday, late

A bride's proposal has been sitting in your drafts since Monday, because writing it means sitting down and you have not sat down.

Everyday admin
The end of the month

The standing accounts — the restaurant, the office lobby — were delivered every week and invoiced for none of them.

Getting paid

What Muley carries here

The same six piles as every other trade, in the order they hurt in yours.

Supplier & inventory

The wholesaler order for a holiday has to go out before the holiday is anywhere near, and it is the one thing a busy bench pushes back.

  • Order ahead of the holiday against last season's volume
  • Watch what stems and hard goods are costing this month
  • Log deliveries as they land so the cooler count is real
Getting paid

Standing accounts get delivered reliably and invoiced erratically, and event work needs a deposit that holds the date.

  • Invoice the weekly accounts on a schedule, not when you remember
  • Chase the event deposit before the date is held
  • Nudge the overdue lobby account, politely
Everyday admin

An event inquiry needs a written proposal, and a proposal is an hour you spend standing up, or do not spend at all.

  • Draft the event proposal from the inquiry
  • Follow up on the proposal that went quiet
  • Confirm delivery and installation times with the venue
Marketing that lapses

Anniversaries, birthdays, and last year's sympathy customers are a list you already have and never work.

  • Open holiday ordering before the calendar fills
  • Reach the customer who ordered this week last year
  • Send the review request after a delivered event
Bookkeeping & expenses

Shrink is the stems you conditioned and never sold, and it does not show up anywhere until the year is over.

  • Categorize wholesaler invoices and delivery mileage
  • Compute profit per event rather than per month
  • Assemble the receipts bundle for your accountant
67%

more is what repeat customers spend versus first-timers.

Manta / BIA-Kelsey, 2014

Stays yours
The judgement
  • What the arrangement should actually look like
  • Substitutions when the market does not have it
  • Which weddings you take
  • The conversation with a family ordering sympathy flowers

Muley drafts and tees it up; you send it. The one exception is the review-request text after a completed job, which you switch on and set up yourself.

What you are probably running
Today’s stack
  • A wholesaler's order portal
  • Square
  • Phone orders on paper
  • A shared calendar
  • A wedding-inquiry form

Muley works the pile these leave behind.

Questions

Can Muley write a wedding proposal for a florist?

Muley drafts the proposal from the inquiry — the date, the party size, the arrangements discussed, the delivery and installation — and hands it back for you to price and adjust. The design judgement stays yours. What Muley removes is the hour of typing that keeps a proposal sitting in drafts.

Does Muley order from my wholesaler?

Muley drafts the reorder and tracks what you are paying, and you send it. It watches the stems and hard goods you told it to watch and raises the order ahead of a known holiday rather than the week of. The relationship with your wholesaler stays yours, including every substitution conversation.

Can Muley invoice my standing weekly accounts?

Yes. Standing accounts are the clearest case for it: the delivery happens reliably and the invoice does not. Muley bills them on a schedule and nudges the overdue ones. Recurring billing is the same feature that chases an event balance, pointed at a customer who is never going anywhere.

How much does Muley cost?

Muley has three plans. Free is $0 per month. Owner is $29 per month, or $23 per month billed annually. Business is $59 per month, or $49 per month billed annually. Every plan unlocks the whole app with no cap on customers or jobs. Full detail: https://muley.ai/pricing

Does Muley send messages to my customers on its own?

One, and only one: the review-request text that goes out after a completed job, which you switch on and set up before it sends anything. Every other customer message — quotes, follow-ups, replies — is drafted by Muley for you to review and send yourself. The conversation with your customer stays yours, because the personal relationship is what wins local business.

More at the full FAQ.

Put your Muley on it.

Put your Muley on this pile. Keep the part only you can do.

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