An empty chair costs the same as a full one.
A no-show is not a slow day, it is an hour that was already sold and then was not. Muley works the reminders, the rebooking, and the back-office pile that fills in around them.
A salon with a front desk has somebody confirming tomorrow's column and somebody watching the retail shelf. If you rent a chair or run a small room, that person is you, between clients.
You confirm tomorrow's appointments while your last client processes, and you reorder backbar when you notice the shelf is empty. Which is the day you needed it.
Where the week actually goes
Two appointments unconfirmed. One of them will not show, and you will not know which until the hour is gone.
Everyday admin →The client loved it and said so out loud. Nobody asked them to say it anywhere a new client would see.
Marketing that lapses →You are out of the shade you need and the shelf did not warn you, because nothing counts the backbar but you.
Supplier & inventory →What Muley carries here
The same six piles as every other trade, in the order they hurt in yours.
A confirmed appointment shows up and an unconfirmed one is a coin flip, and confirming a full column is an evening's worth of messages.
- Send booking reminders that cut no-shows
- Confirm tomorrow's column without typing it out
- Follow up on the client who meant to rebook
New clients pick a salon by reading about it, and the happiest client you had this week was never asked to write anything down.
- Text the review request while they are still in the chair's afterglow
- Reach the client who has not rebooked since last season
- Fill a gap in next week's column before it goes empty
Deposits on long services and no-show fees are policies most owners have and almost none enforce, because enforcing means an awkward message.
- Take a deposit on a long color service
- Invoice a package or a series up front
- Nudge an unpaid balance without you writing it
Backbar and retail run out on the day you need them, because nothing is counting them between appointments.
- Watch backbar levels and reorder before you are out
- Track what your distributor is charging
- Log retail deliveries as they arrive
Chair rent, product, and retail margin decide what you actually made, and they are three different piles of paper.
- Categorize product and retail purchases
- Separate service revenue from retail
- Assemble a clean bundle for your accountant
of customers buy once and never come back.
Omnisend
- What you will and will not do to someone's hair
- The consultation before a big change
- Your policies on lateness and cancellation
- The relationship with a client in your chair
Muley drafts and tees it up; you send it. The one exception is the review-request text after a completed job, which you switch on and set up yourself.
- A booking app
- A card reader
- A distributor account
- A paper appointment book
Muley works the pile these leave behind.
Questions
Can Muley reduce no-shows at a salon?
Muley sends booking reminders and confirms tomorrow's appointments, which is the mechanism behind fewer no-shows. It is a reminder that goes out reliably rather than when you remember between clients. Muley does not take bookings for you; it works alongside the booking app you already use.
Does Muley ask my clients for reviews?
Muley sends the review request by text after a completed appointment. This is the one message Muley sends without approving each one individually, and you switch it on and set it up first, including which appointments trigger it. Every other client message is drafted for you to review and send.
Will Muley replace my booking software?
No. Muley does not take bookings or run your calendar. It works the pile around them: the confirmations, the rebooking nudges, the review requests, the backbar reorders, the deposits, and the books. If your booking app handles the appointment well, keep it.
How much does Muley cost?
Muley has three plans. Free is $0 per month. Owner is $29 per month, or $23 per month billed annually. Business is $59 per month, or $49 per month billed annually. Every plan unlocks the whole app with no cap on customers or jobs. Full detail: https://muley.ai/pricing
Does Muley send messages to my customers on its own?
One, and only one: the review-request text that goes out after a completed job, which you switch on and set up before it sends anything. Every other customer message — quotes, follow-ups, replies — is drafted by Muley for you to review and send yourself. The conversation with your customer stays yours, because the personal relationship is what wins local business.
More at the full FAQ.